Overview:
The Great Disconnect addresses the issue of excessive screen time among children while fostering parent-child bonding. With social media and smartphones designed to be addictive, many kids experience increased anxiety and body image issues. This workbook raises awareness of the dangers of social media and offers engaging alternatives to screen time. By promoting creative, outdoor, and home-based activities, The Great Disconnect helps children rediscover the joy of offline experiences and supports their mental well-being.
Mission Statement:
This workbook aims to help children reduce excessive screen time and rediscover the joy of real-world experiences. In an era where social media and smartphones can lead to anxiety and disconnection, it offers both awareness and practical solutions. Through engaging, screen-free activities that foster creativity, outdoor exploration, and parent-child bonding, we promote mental well-being and encourage a healthier relationship with technology.
Target Audience:
Tweens: Many kids get their first phone between 10 and 12, but what starts as a tool for
connection quickly turns into an addictive habit. Social media’s endless scroll fuels
anxiety and excessive screen time, making it harder to engage with the real world.
connection quickly turns into an addictive habit. Social media’s endless scroll fuels
anxiety and excessive screen time, making it harder to engage with the real world.
Parents: While they didn’t grow up with smartphones, parents now find themselves
caught in the same cycle of endless scrolling. They recognize the impact on their kids, but
breaking the habit requires more than limits—it takes understanding and active
Make sure to visit the link above to access all the research that was utilized to create this workbook.
Brand Guide
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The Camera
The camera was an essential tool for the workbook, enabling you to capture each special moment of your challenge. Compact, user-friendly, and equipped with adhesive film, the KODAK Printomatic Full-Color Instant Print Digital Camera was the ideal choice for this project.
Exhibition Display Blueprint
BFA Exhibition Opening 2025
Online Flipbook with Music
