Overview:
Our initiative aims to reshape the culture of consent on college campuses by normalizing safe and consensual sexual practices among students. The campaign emphasizes that consent is an ongoing conversation before, during, and after any sexual encounter. We aim to inform and refine our messaging by engaging social media content paired with a Qualtrics survey to assess perceptions and behaviors around consent on campus.
Mission Statement:
Our ongoing mission is to transform the culture of consent on college campuses by empowering students to embrace safe, consensual sexual practices through relatable, engaging conversations. We believe consent is a continuous dialogue—before, during, and after any encounter. By combining impactful social media content with real-time feedback from our campus community, we aim to build a foundation of respect, understanding, and accountability, creating a safer, more informed environment for all.
Target Audience:
We target the University of Illinois at Urbana-Champaign to reach students in high-risk areas such as bars, fraternities, and house parties. We use guerrilla marketing efforts, such as distributing stickers and flyers in social hotspots, to reinforce this vital message.
Brand Guide
Main Poster
Individual Posters
Stickers
Each social media post is specially designed to match our poster content, making our message more accessible and detailed.
The Consent Code is an ongoing senior project. Please visit the button below to see more designs and what we've been up to.
