I was invited to be part of the graphic design team for Quant, a student organization specializing in quantitative finance and high-frequency trading at the University of Illinois. Working alongside me on the team is another talented designer, Chloe Bielema.
Quant maintained its original logo, color palette, and typeface. Our primary task was to synthesize these elements into a unified brand identity and establish brand guidelines. We began by consolidating the existing components and then expanded upon them. We introduced a third accent color to infuse creativity, incorporated a distinctive pattern, and integrated a unique texture into the brand's visual identity.
Leveraging our established brand identity, we crafted a comprehensive rulebook for future graphic designers within the Quant organization. This guide will serve as a valuable resource, offering structure and creative freedom for those contributing to the design aspects of Quant in the future.
Here are the flyers I designed for Quant. On the left, you'll find a general flier that features their mission statement and a convenient QR code for accessing their Discord community. On the right is a flyer outlining the exciting lineup of fall events in 2023. This blend of professionalism and accessibility ensures that the information is presented in an engaging and informative manner.
In addition to the materials, as mentioned earlier, I also put together a television advertisement broadcasted on screens across the campus. This allowed us to reach a wider audience while maintaining an approachable and engaging tone.
