Overview:
La Vie En Bleu is a conceptual exhibit that celebrates the emotional depth and introspective themes of Picasso’s Blue Period. By blending historical art with contemporary design, the exhibit invites viewers to experience "life in blue" through various branded items like posters, bags, and stickers. Each product is crafted to capture the somber yet powerful essence of this transformative period in Picasso’s work, creating a cohesive and immersive experience.
Mission Statement:
To bring a playful twist to Picasso’s Blue Period, La Vie En Bleu transforms the deep, moody tones of this iconic art phase into fun, accessible products that celebrate creativity and self-expression. The exhibit invites audiences to connect with art history in a fresh, lighthearted way—through vibrant, thoughtfully designed items that make iconic art enjoyable and relatable in everyday life.
Target Audience:
The target audience includes art lovers, museum-goers, and young creatives who appreciate art history but are looking for a fresh, playful perspective on classic works.
Mood Board
Brand Guide
Posters
Merchandise
Bleu tote bag
Picasso Bleu stickers
